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About us

Uncover our Secrets

1886, what a year to remember! The Folies Bergère dance in Paris for the first time, work starts on the invention of the gramophone and a well-known cola drink is launched to the world. Oh and a proud moment for us too, as we open our first ever store in Amsterdam.

Who would’ve thought, 130 years later, we’d have 800 stores across the world.  We also have a fantastic website, a fab (and very useful) app and an army of loyal fans.

Lingerie is our passion; it’s why we get out of bed every morning. Our team of highly talented designers scour the world to make sure we bring you all the ‘must have’ looks at exactly the right moment. Every new style is lovingly crafted to fit perfectly and our bra experts in stores are the very best when it comes to making sure you get the style that’s just right for you.

We love what we do and our proud of our products and people. Luckily, some very important people appreciate us too, as since 2014 we’ve won Lingerie Retailer of the year in Germany, Belgium, Spain, France, Luxembourg and the Netherlands. We’ve also picked up the prize for webshop of the year across Europe, as well as in Germany, Spain, France and the Netherlands.

Fun is in our DNA so don’t miss out on our blog and catch our latest news on all your favourite social channels. There’s so much more to tell, so if you want to uncover more of our secrets, download our Hunkemöller Brand Journey

Corporate social responsibility

As a globally operating company, Hunkemöller takes its responsibility seriously and is working hard to adopt a sustainable approach to all  its business processes, striving for the right balance between people, planet and profit. Click here for more information.

Code of conduct

We are proud of our Company values and the trust we have built with our suppliers, employees and partners. Our employees and relations should always comply with the legislation and regulations of the countries in which we are active and also comply with the values and standards that apply within Hunkemöller and which have been laid down in this Code of Conduct.

We invite you to know more about our values and the way we work.

Download here our Code of Conduct


We began our franchise programme in The Netherlands in 1979 and now operate franchise stores worldwide. Our franchise operation provides an effective way for our business to grow and an exciting business opportunity for our franchisees.

Today the majority of our franchise stores are outside The Netherlands and our partners are benefiting from working with a world class operation: Full end to end support from agreement to store opening, including store design and environment

  • Training in all areas of our business
  • Ongoing visual merchandising tools and guides
  • Marketing assets and campaigns
  • Ongoing coaching and support
  • For more on our franchise opportunities, please contact our director of franchising and licensing