Our Hunkemöller webshop and app are managed by Hunkemöller B.V. We use cookies and similar techniques on our webshop and our app. This Cookie Policy explains what cookies are, what they do and which cookies we use on our webshop and in our app.

We may update this Cookie Policy when, for example:

• we change how we use cookies;
• we change which techniques we use; or
• to comply with regulations.

Last update of this Cookie Policy: 02/10/2025.

1. What are cookies?

Cookies are small text files that are sent to and stored on the device you use to visit our webshop, app or a third-party website, such as your smartphone, computer or tablet. When a cookie is stored on your device, your device can be recognized by the website you are visiting, or the app if you are shopping via our app. In addition to cookies, similar techniques can recognize your device and collect information about your visits, such as javascript and beacons. 

2. What cookies do we use?

The different types of cookies we use can be divided into four different categories: (i) strictly necessary cookies, (ii) functional cookies, (iii) analytics cookies and (iv) marketing cookies.

1. Strictly Necessary Cookies

These cookies are technically essential for the app to function properly. They enable basic features like page navigation, secure login, and remembering your cookie preferences. Without them, the app cannot operate as intended. These cookies are always active and do not require your consent.

2. Analytics Cookies

These cookies help us understand how visitors interact with our app . They allow us to analyze which pages are most frequently visited, how quickly content loads, and where technical issues may arise. This information helps us improve the app’s performance and enhance the user experience.

These cookies are only placed with your consent.

3. Functional Cookies

These cookies allow us to tailor the app to your preferences. They help us remember your settings, improve usability, and offer personalized content based on how you use our app. They may also be used to run A/B tests to improve performance.

Some functional cookies are essential to deliver features you have requested (e.g. remembering login details or keeping items in your cart) and do not require consent. Those not falling within the strictly necessary category are only placed with your consent.

These cookies are only placed with your consent.

4. Marketing Cookies

These cookies let us track your browsing behavior on our app and across digital channels, so we and third parties can show you content that matches your interests. They help us personalize your experience and may be used to group users based on shared interests.

Cookies we use can remain for different periods of time.

• We use cookies that are only valid for the duration of your browser session. These cookies are deleted immediately after you close the session.
• We also use cookies that are stored for a longer period of time, so that they can still be read the next time you visit our webshop or the website of a third party. This means, for example, we can reload your previously visited items.

3. Your choice: Accepting or rejecting cookies

Some cookies are strictly necessary. These are essential for the webshop or app to function. You cannot reject strictly necessary cookies. They are mandatory and always active. We are allowed to place cookies necessary to make the website function without your permission.

Other cookies are only placed on your device with your consent, meaning you can accept or reject them.

You give your consent by clicking on agree on the cookie notification (Cookie Banner) on the landing page (homepage) of our webshop, or when you start using our app. You can withdraw your consent or change your cookie settings at any time.

• Website: Go to Cookie Settings at the bottom of the webpage.
• App: Go to Settings of the Hunkemöller app, select Cookie Settings.

When you withdraw your consent, we will no longer use cookies on your device that require your consent. If you decide to block all or part of the cookies, you may experience a reduced functionality of our webshop such as reduced personalization of our home page showing products.

4. The purposes of our cookies

When we collect your personal data with the help of cookies, we process your personal data according to our Privacy Statement.

We use cookies for the following purposes:

• Collect information that tells us how you reached our webshop;
• Display targeted advertisements;
• Gather statistics about your use of our website, the app and social media;
• Compile interest profiles, so we can recommend products you will love;
• Display recommendations;
• Conduct market analysis and target group analysis;
• Improve the navigation on our webshop or app;
• Remind you to complete a purchase or that an item in your wishlist is on sale.

5. What information we collect

We collect and process the following personal data when you use our website or app:

• Web pages visited, including how you reached our site such as a referrer URL;
• Name, email address and country;
• IP addresses;
• Type of device and other data such as settings of the software on your device so we can ensure usability;
• Cookie consent.

6. Third parties we work with

In addition to our own cookies, we also use third-party cookies on our webshop and app. We work with 13 third parties: Google Ads, Google Analytics, Bloomreach, Meta, TikTok, Awin, Flowbox, HotJar, Insider, Microsoft Ads, Pinterest, RTBHouse and Epsilon.

If you consent to Analytics and/or Marketing cookies, we share personal data with these third parties. Personal data we share includes your name, hashed email address and country.

7. How can you exercise your rights?

If you have any questions about our Cookie Policy, you can use the contact form on our webshop. You can also contact us using the details below.

Our Privacy Statement explains how you can exercise your data protection rights such as access, correction and erasure.

Hunkemöller B.V.

Koos Postemalaan 8, 1217 ZC Hilversum, The Netherlands

Email:  DPO@hunkemoller.com