Hunkemöller x Pink Ribbon

Hunkemöller supports Pink Ribbon

At Hunkemöller, we're more than just a lingerie brand; we're deeply committed to women's well-being. Hunkemöller’s dedication to raising awareness for breast cancer and our support for Pink Ribbon demonstrates our genuine concern for women’s health and well-being. By leveraging our platform as a popular lingerie brand, we can reach a wide audience and educate women about the importance of early detection, regular screenings and maintaining breast health.

For this year’s campaign, we collaborated with Dutch actress and business owner Moïse Trustfull and German actress and Pink Ribbon ambassador Vanessa Eicholz.

Moïse has been touched by the impact of breast cancer due to her grandmother passing away because of this disease and together with her mom Quinty Trustfull, she has become an advocate for raising awareness and supporting initiatives dedicated to fighting this disease.

Beyond her career in entertainment, Vanessa is known for her role as a Pink Ribbon ambassador and her dedication to the Pink Ribbon cause. Vanessa’s commitment to this cause is rooted in her own experiences and the stories of those she met along the way, making her a passionate advocate for the fight against breast cancer.

MoÏse Trustfull and Vanessa Eicholz infuse their personal connections to breast cancer into the heart of this initiative. Their stories empower our campaign with a profound purpose – raising awareness and contributing actively to the battle against this prevalent disease. Keep an eye out on our socials to check out the campaign!

We take immense pride in our partnership with Pink Ribbon. Together, we're actively raising awareness for breast cancer and ultimately saving lives through early detection and prompt treatment.

Join us and help make a difference! #HunkemöllerCares #PinkRibbon #BreastCancerAwareness

Support Pink Ribbon

To support this campaign and Pink Ribbon, we are selling the Pink Ribbon bracelet both online and in stores in the Netherlands and Germany. Every year, Pink Ribbon designs a bracelet to raise funds. Pink Ribbon ambassador Quinty Trustfull designed the Pink Ribbon Bracelet 2023, as a tribute to her mother, who passed away too soon, and to commemorate the 20th anniversary of Pink Ribbon. It has become a bracelet filled with symbolism. The Pink Ribbon bracelet features 20 colored beads, the ribbon subtly engraved with '20,' and two special charms, including the butterfly, symbolizing hope and love.

Empowerment meets style with the Bessie bra

But that's not all; we're also dedicated to fundraising. For every specially selected wired-free Bessie bra sold, as well as Pink Ribbon bracelets available for purchase in the Netherlands and Germany and the Ribbon in Belgium this October, a portion of the proceeds will go towards supporting this vital cause. This collective effort underscores our commitment to making a positive impact and standing by the side of women fighting against breast cancer.
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The naked truth about breast cancer

  • • 1 out of every 7 women in the Netherlands is diagnosed with breast cancer during their lifetime. Although chances of survival have increased considerably in the past decades, this disease is the still the cause of more than 3,000 deaths every year. More research is needed as a matter of urgency.
  • • A survey conducted by Hunkemöller among 1.615 respondents revealed that a negative self-image poses a risk to women’s health.
  • • Doing regular self checks and taking time to  actually look at your breasts, helps detect the early stages of breast cancer (which increases your chance to beat this disease).

Visit the Pink Ribbon page to discover more on how to do a self exam and what to look out for.