Hunkemöller x Pink Ribbon

Self-love, for the love of breasts

This year the theme of October's Breast Cancer Awareness Month is all about self love.

Did you know that the women who are happy with their breasts tend to check them more often? 
Research shows that self love directly impacts how carefully women examine their breasts. 2 out of 3 women don't check their breast because they don't like them. 
This needs to change! It's time to start loving all breasts. It's time to talk titties. 

To raise awareness on breast cancer and the importance of doing self checks, this month we're opening the conversation on what women think of their breasts. 

Follow the #TittyTalks on Instagram and join the conversation!

Support Pink Ribbon

Every year Pink Ribbon designes a bracelet to raise funds and so we can show our support. This year they named it the 'embracelet' to embrace all those women fighting breast cancer. Buy the bracelet here or in our stores.
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Bessie Padded Non-Wired Bra

Also, when purchacing the pink Bessie Wireless Bra you support Pink Ribbon. 100% of the proceed goes to Pink Ribbon and supports the work they do to increase breast cancer awareness.
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Lets talk titties!

To raise awareness on the fact that all breasts are beautiful and there is no such thing as 'normal' breasts, this month we're opening up the discussion with the social campaign #TittyTalks. We'll address a serious topic in a lighthearted way asking welll known women to talk about their precious body parts. How do they perceive their titties? What do they like about them and what grade would they give them? Check them all via our Instagram and follow #TittyTalks. Please share and start your own #TittyTalk with friends.

The naked truth about breast cancer

  • • 1 out of every 7 women in the Netherlands is diagnosed with breast cancer during their lifetime. Although chances of survival have increased considerably in the past decades, this disease is the still the cause of more than 3,000 deaths every year. More research is needed as a matter of urgency.
  • • A survey conducted by Hunkemöller among 1.615 respondents revealed that a negative self-image poses a risk to women’s health.
  • • Doing regular self checks and taking time to  actually look at your breasts, helps detect the early stages of breast cancer (which increases your chance to beat this disease).


Visit the Pink Ribbon website to discover more on how to do a self exam and what to look out for. 

A negative self-image is a health risk

This the alarming insight we gathered from a survey we conducted for Pink Ribbon into how happy women are with their breasts. Social media appears to play a big role when it comes to women’s (negative) perception of their breasts. Due to the limited beauty ideal presented to us on social media, many women feel that their breasts aren’t ‘normal’. We want to break down this idea of ‘normality’ and show that there’s no such thing as ‘normal’, since every breast is different. And sexy comes in all shapes. While one woman might think her breasts are too small, another woman might think hers don't match. We want to draw attention to breast diversity. By celebrating differences and taking good care of ourselves, we can become physically and mentally healthier.

Knowing your body through and through is also a type of self-love. Your body and your breasts will continue to change as the years go by. Take good care of your body, and know how your breasts feel and look like; this will make it easier to detect any changes and abnormalities at an earlier stage. If something feels wrong, speak to your Doctor.

So next time when you're in front of the mirror: dare to look. Really look.